LEVIS SUCCESS STORY || मज़दूरो के लिए बनी थी जीन्स || MODERN FASHIONABLE JEANS SUCCESS STORY

HELLO GUYS , THIS VIDEO ABOUT LEVI"S JEANS SUCCESS STORY.

Levi Strauss & Co. /ˌliːvaɪ ˈstraʊs/ is a privately held[5] American clothing company known worldwide for its Levi's /ˌliːvaɪz/ brand of denim jeans. It was founded in May 1853[6] when German immigrant Levi Strauss came from Buttenheim, Bavaria, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business.[7] The company's corporate headquarters is located in the Levi's Plaza in San Francisco.[8]

Levi Strauss started the business at the 90 Sacramento Street address in San Francisco and then moved the location to 62 Sacramento Street.[citation needed] In 1858, the company was listed as Strauss, Levi (David Stern & Lewis Strauss) importers clothing etc. 63 & 65 Sacramento St. in the San Francisco Directory with Strauss serving as its sales manager and his brother-in-law, David Stern, as its manager.[9] Jacob Davis, a Latvian Jewish immigrant, was a Reno, Nevada[10] tailor who frequently purchased bolts of cloth made from denim from Levi Strauss & Co.'s wholesale house. After one of Davis' customers kept purchasing cloth to reinforce torn pants, he had an idea to use copper rivets to reinforce the points of strain, such as on the pocket corners and at the base of the button fly.[11] Davis did not have the required money to purchase a patent, so he wrote to Strauss suggesting that they go into business together. After Levi accepted Jacob's offer, on May 20, 1873, the two men received U.S. Patent 139,121 from the United States Patent and Trademark Office. The patented rivet was later incorporated into the company's jean design and advertisements. Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners during the California Gold Rush (which peaked in 1849), the manufacturing of denim overalls only began in the 1870s. The company created their first pair of Levis 501 Jeans in the 1890s.

From the early 1960 through the mid-1970s, Levi Strauss experienced significant growth in its business as the more casual look of the 1960s and 1970s ushered in the "blue jeans craze" and served as a catalyst for the brand. Levi's, under the leadership of Walter Haas, Peter Haas Sr., Paul Glasco and George P. Simpkins Sr., expanded the firm's clothing line by adding new fashions and models, including stone-washed jeans through the acquisition of Great Western Garment Company (GWG), a Canadian clothing manufacturer acquired by Levi's. The acquisition led to the introduction of the modern "stone washing" technique, still in use by Levi Strauss. Simpkins is credited with the company's record-paced expansion of its manufacturing capacity from 16 plants to more than 63 plants in the United States from 1964 to 1974 and 23 overseas. Levi's' expansion under Simpkins was accomplished without a single unionized employee as a result of Levi's' and the Haas family's strong stance on human rights and Simpkins' use of "pay for performance" manufacturing from the sewing machine operator level up. As a result, Levi's' plants were voted the highest performing, best organized and cleanest textile facilities of their time.[14] From a company with fifteen salespeople, two plants, and almost no business east of the Mississippi in 1946, the organization grew in thirty years to include a sales force of more than 22,000, with 50 plants and offices in 35 countries.[15]

By the 1990s, Levi's faced competition from other brands and cheaper products from overseas, and began accelerating the pace of its US factory-closures and its use of offshore subcontracting agreements. In 1991, Levi Strauss became implicated in a scandal involving pants made in the Northern Mariana Islands: some 3% of Levi's jeans sold annually with the Made in the USA label were shown[by whom?] to have been made by Chinese laborers under what the United States Department of Labor called "slavelike" conditions. As of 2016, most Levi's jeans are made outside the US, though a few of the higher-end, more expensive styles are still made in the U.S.
DONT FOTGET HIT :

L-I-K-E

S-H-A-R-E

S-U-B-S-C-R-I-B-E
AFFILIATE LINKS :

MY SET UP :

MY PHONE : http://amzn.to/2n85SZR

MY COMPUTER : http://amzn.to/2Gcqg4I

FOR YOUTUBERS :

BEST MIC FOR YOUTUBERS : http://amzn.to/2E3psyb

BEST CAMERA FOR YOUTUBERS : http://amzn.to/2n7AF8K

BEST LAPTOP FOR YOUTUBERS : http://amzn.to/2n3F78E
SOCIAL LINKS :

FACEBOOK : https://www.facebook.com/GuriKhindaOfficial

INSTAGRAM : https://www.instagram.com/guri_khindaofficial

CONTACT FOR SPONSORSHIP : TARSEM9464@GMAIL.COM
MUSIC : Aretes by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100325
Artist: http://incompetech.com/

Видео LEVIS SUCCESS STORY || मज़दूरो के लिए बनी थी जीन्स || MODERN FASHIONABLE JEANS SUCCESS STORY канала Khinda Life