Moran Cerf AMA - Ask Me Anything | UNFINISHED19

"How are conscious percepts formed in our brain?", "How can we control our emotions?" “How can we make content that is engaging for the brain?" A neuroscientist and business professor at the Kellogg School of Management and the neuroscience program at Northwestern University, Moran Cerf helps individuals and businesses harness the current knowledge of the brain to improve thinking and understanding of customers and business decisions.



Recently, his research has addressed questions pertaining to the neural mechanisms that underlie decision-making, thereby offering a new perspective on predicting future choices and investigating how much free will we have in our decisions. In this session, Dr. Cerf will present his work and proceed to an interactive AMA session with the audience.

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