The Business of Making Memories: Event Planning with Maria Falzo (S2:E12)

About Maria Falzo

Maria Falzo is a PR and events expert, entrepreneur, and founder of The Hip Event, a boutique agency specializing in luxury brand experiences, high-profile events, and strategic marketing. With a career rooted in retail marketing and public relations, Maria has worked with top-tier brands such as Neiman Marcus, Hugo Boss, and luxury real estate firms, connecting high-net-worth individuals with meaningful brand experiences.

Her expertise lies in crafting high-impact events, from black-tie galas to intimate brand activations, always ensuring that clients receive an ROI-driven approach. Maria's entrepreneurial journey has allowed her to balance her professional success with her role as a devoted mother, shaping a business that fits her lifestyle.

Reference Links:
Linkedin - https://www.linkedin.com/in/rmascia/
Green Ridge Wealth Planning - https://grwealthplan.com/
BobbyMascia.com
Instagram - Bobby Mascia - https://www.instagram.com/bobbymascia/
Instagram - Business Unchained - https://www.instagram.com/businessunchained/

The Hip Event Social Media
Website - https://thehipevent.com/
LinkedIn - https://www.linkedin.com/company/thehipeventllc
Facebook- https://www.facebook.com/hipnewjersey/
Youtube - https://www.youtube.com/@UC6DTOf2KzyuImJE1eOIViyA

Maria Falzo Social Media
LinkedIn - Maria Falzo - https://www.linkedin.com/in/mariafalzo

Episode Highlights:

What makes an event truly unforgettable? Is it the grand venue, the meticulous details, or the emotions it evokes? In a world where luxury events are becoming more extravagant, what does it take to create magic behind the scenes?

In this episode of Business Unchained, host Bobby Mascia sits down with Maria Falzo, a top event planner specializing in high-net-worth clientele, to discuss her journey from the corporate world to launching her own agency. They dive into the challenges of balancing business and personal life, the art of wedding planning, and how to handle extravagant client requests.
Maria shares how she transitioned from working in hospitality to building a sought-after event planning business, managing everything from intimate weddings to large-scale luxury events. She opens up about the highs and lows of entrepreneurship, the most over-the-top event requests she's ever received, and what truly makes a wedding day unforgettable.

(08:17) "There’s a difference between throwing a party and creating an experience. It’s about making people feel something special." — Maria Falzo
The conversation also explores the challenges that come with planning high-profile events, including last-minute changes, difficult clients, and the pressure to deliver perfection. Maria explains how she stays grounded and maintains balance between her demanding career and personal life.

(42:34) "No matter how much you plan, something unexpected will happen. The key is staying calm and focused—because your energy sets the tone for everyone else." — Maria Falzo

From corporate parties to once-in-a-lifetime celebrations, Maria offers insights into the mindset and strategies that make a great event planner. She also shares valuable lessons for entrepreneurs looking to carve out their niche in a competitive industry.

(52:54) "I think a lot of people have a hard time dealing with high-net-worth individuals, and I think for myself, it took me a few years of just seeing a lot of zeros and a lot of digits before numbers just really didn’t matter to me anymore." — Maria Falzo

At its core, Maria’s story is about passion, resilience, and the ability to turn a vision into reality. Whether you're planning your own wedding, hosting a corporate event, or just love a good behind-the-scenes story, this episode is packed with wisdom and inspiration. Let’s dive in!

In this episode:
(00:00) Welcome to Business Unchained
(01:04) Introduction to Maria Falzo
(01:53) Maria's early life and career beginnings
(03:33) Transition to high-net-worth clientele
(08:17) Launching her own agency
(21:43) Balancing business and personal life
(32:27) Wedding planning essentials
(33:23) Managing the big day
(34:13) Overcoming wedding day challenges
(37:28) Event planning beyond weddings
(41:49) Balancing personal and professional life
(42:34) Insights and life lessons
(51:57) Connecting with clients and staying grounded
(55:03) Extravagant event requests
(57:24) Final thoughts and personal stories

Видео The Business of Making Memories: Event Planning with Maria Falzo (S2:E12) канала Bobby Mascia