The Hard Truth About Starting a Business Without Investors

About Lynn Power

Lynn Power is a former advertising executive turned entrepreneur with a passion for building brands and driving innovation. After spending 30 years in the advertising industry—starting as a receptionist and ultimately becoming CEO of J. Walter Thompson New York—Lynn realized she was ready for a new challenge. Feeling unfulfilled by the corporate world, she left advertising in 2018 to launch a brand consulting business focused on early-stage companies.

That same year, Lynn met James Hammett, a haircare expert with a decade of experience developing clean, high-performing formulations. Inspired by his work, they teamed up to create MASAMI, a premium, sustainable haircare brand. After 18 months of development, MASAMI officially launched at New York Fashion Week in February 2020.

Despite the unexpected challenges of launching during the COVID-19 pandemic, Lynn and her team quickly adapted, shifting focus to direct-to-consumer sales and content creation. Today, she continues to champion clean beauty, sustainability, and entrepreneurship while helping other businesses grow through strategic consulting.

Reference Links:
Linkedin - https://www.linkedin.com/in/rmascia/
Green Ridge Wealth Planning - https://grwealthplan.com/
BobbyMascia.com - http://bobbymascia.com
Instagram - Bobby Mascia - https://www.instagram.com/bobbymascia/
Instagram - Business Unchained - https://www.instagram.com/businessunchained/

Lynn Power Social Media
LinkedIn: Lynn Power - https://www.linkedin.com/in/lynn-power-02b8904/
Website:MASAMI Haircare - https://www.lovemasami.com/?srsltid=AfmBOorhS4g167VQ_2DlU-PbQHNmNTcAGV5Qe9RCXsyWQ1iFp-FlTE1P
X: Masami - https://x.com/lovemasamihair
Facebook: Masami - https://www.facebook.com/lovemasamihair
Tiktok: Masami - https://www.tiktok.com/@lovemasamihair
YouTube: Masami - https://www.youtube.com/@lovemasamihair
X: Conscious Beauty Collective - https://x.com/conscious_bc
Facebook: Conscious Beauty Collective- https://www.facebook.com/consciousbeautycollective
Instagram: Conscious Beauty Collective - https://www.instagram.com/consciousbeautycollective

Episode Highlights:

In this episode of Business Unchained, host Bobby Mascia chats with Lynn Power, a trailblazer in the clean and conscious beauty space. Lynn dives into her innovative approach to partnering with retailers to create pop-up stores that showcase sustainable beauty brands. She shares why clean formulas and eco-friendly packaging—aligned with strict EU standards—are non-negotiables in today’s beauty industry.

(00:15) “I want to build something that I feel like is a solid, strong, clear, sustainable brand. Most beauty packaging is not recyclable or sustainable."- Lynn Power

But this conversation isn’t just about business. Lynn opens up about the challenges of parenting in a social media-driven world and the need for age-appropriate beauty products that empower kids without overwhelming them.

Lynn also walks us through her journey in the beauty industry, including her partnership with Masa to launch a sustainable haircare brand that uses seaweed for hydration without weighing hair down. She gets real about the ups and downs of starting a business, sticking to core values, and educating consumers about sustainability. From navigating market shifts during COVID-19 to embracing the lifestyle changes that come with entrepreneurship, Lynn shares hard-earned insights into building a values-driven brand.

Whether you’re an aspiring entrepreneur, beauty enthusiast, or someone passionate about sustainability, this episode is packed with insights and inspiration. Tune in to learn how Lynn is reshaping the beauty industry—one clean, conscious product at a time.

In this episode:
[00:00:01] Introduction to curated shelves for clean, conscious beauty brands
[00:00:15] Building a sustainable and strong brand
[00:00:22] Challenges in beauty packaging and recycling
[00:00:30] Definition and principles of conscious beauty
[00:01:47] Visiting pop-up stores in Brooklyn
[00:15:34] Opening the first store
[00:30:43] Benefits of seaweed in hair care products
[00:35:43] Building a successful partnership
[00:40:33] Becoming self-sustaining
[00:46:59] Communicating brand values
[00:50:13] Building mutually beneficial relationships
[01:00:58] Initial product offerings and market strategy
[01:11:05] The Conscious Beauty Collective and its benefits
[01:12:21] The value of honest feedback and community
[01:14:35] Becoming a learned extrovert and overcoming challenges
[01:14:58] Discussing empathy for a daughter with ANX
[01:15:50] Finding balance between work and personal life
[01:17:52] Love languages in relationships
[01:18:25] The pros and cons of self-awareness
[01:18:39] Embracing one's own nature
[01:18:39] Closing remarks and listener engagement

Видео The Hard Truth About Starting a Business Without Investors канала Bobby Mascia