Engagement in Gaming: The Impacts of In-Game Ads on Brand Awareness & Perception - #aweurope24

During Advertising Week Europe in London, Gameloft for brands took the stage to discuss the significant impact of in-game advertising on brand awareness and perception. Held at 180 Studio from May 14 to 16, the event brought together industry leaders to explore innovative advertising strategies within the gaming sector.

Jean-Baptiste Godinot, Gameloft for brands’ Executive Vice President, delivered a segment titled "Engagement in Gaming: The Impacts of In-Game Ads on Brand Awareness and Perception". Godinot highlighted how in-game ads drive attention and engagement, resulting in a positive impact on brands.

Видео Engagement in Gaming: The Impacts of In-Game Ads on Brand Awareness & Perception - #aweurope24 канала Gameloft for brands