Will Apple's iOS14 Update Impact Your Business

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Some Apple iOS users, who run Facebook Ads for their health or coaching business, are freaking out over the iOS14 updates and how it might change the way they advertise.

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But there is nothing to worry about. Here’s what you need to know instead:

1. Doing things the right way means focusing on the psychology of your prospective clients and not on the technology you’re using to share your message.

2. The iOS14 update allows Apple users to opt out of being pixelated so they can retarget their existence online. This means your audience can see what they’re interested in rather than a random topic on their timeline. If Apple users opt out of being retargeted then it prevents businesses from re-promoting their business to those Apple users.

3. Facebook is changing the attribution window from 28 day conversion rates to seven days. So, if a prospect opts-in and doesn’t book a call for 3-weeks it won’t show up in your campaign.

So, will these new iOS updates cripple your business?

Only if you allow them to. Instead of worrying or complaining about the updates, decide to make your business great. Focus on your mindset and your actions, both of which are within your control. Learn, grow, develop your skills, and find a way to win.

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Will Apple's iOS14 Update Impact Your Business
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