iZotope Acquired By InMusic: What It Means For RX Users

Native Instruments, the parent company of iZotope, is being acquired by InMusic out of insolvency. That makes iZotope's third owner in about nine years, and if you're an RX user you're probably wondering what to expect from the new owner.

In this video, I go brand by brand through InMusic's portfolio to find the pattern, then look at how Izotope and RX might or might not fit.

What's covered:
• How Francisco Partners ran Native Instruments and iZotope into hundreds of millions in debt before the Berlin insolvency filing this past January
• Why InMusic is structurally different from private equity
• The Moog story
• How their handling of Air Music Tech could be a warning sign
• Why CDM called out iZotope's research pedigree and machine learning IP as a strategic prize in this deal
• Four signals to watch over the next year
• Where alternatives fit into the picture

🔗 iZotope: https://www.izotope.com
🔗 InMusic Brands: https://www.inmusicbrands.com
🔗 Is iZotope RX 12 Worth The Upgrade? https://youtu.be/UdKD-yQzVhU
🔗 I Replaced iZotope RX With These Tools: https://youtu.be/K75P8jNoByU
🔗 RX 11 Dialog Isolate vs Supertone Clear, dxRevive Pro & VoicEx: https://www.youtube.com/watch?v=aUHleCWpr5A

#izotope #rx12 #inmusic #nativeinstruments #podcastediting #dialogueediting #audiorestoration #postproduction

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00:00 Intro
00:43 Three possibilities for RX users
01:17 The deal basics
01:46 Who InMusic actually is
02:43 How we got here: the Francisco Partners era
03:28 Why this matters for RX users
04:48 Newmark, Elysis, Akai
06:25 The AirMusic Tech warning
07:13 M-Audio repositioned down market
07:44 Denon DJ and the Pioneer challenge
08:14 Rain and offshore manufacturing
08:44 BFD Drums saved
09:17 Moog: layoffs and offshore assembly
10:10 The InMusic pattern
11:59 Where does RX land?
13:31 Could RX move to subscription only?
14:12 The RX 12 pricing problem
14:55 The alternatives
15:31 Four signals to watch
17:01 My take

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Видео iZotope Acquired By InMusic: What It Means For RX Users канала Tansy Aster Academy