How Apple Has Been Subtly Slashing Prices

Though Apple boasts some of the bests products out there, their pricing is not the most affordable with their iPhones, Macbooks, and other devices usually carrying a price premium in comparison to similar alternatives from competitors. Over the years, Apple has embraced its higher prices that are often called the Apple Tax. However, over the past couple of years, as iPhone sales have been on the decline, Apple has started to rethink its long-term business strategy. Consequently, Apple has started to offer devices that not only cover a broader price range but also sport significantly lower entry prices like the new iPhone SE 2nd generation and the recent Apple Watch SE. Aside from this, Apple's services are priced extremely competitively in order to retain their existing customers. This video explains the Apple Master Plan, how it has changed over the years, and the future of Apple.

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Timestamps:
0:00 - The Apple Tax Cut
0:29 - Declining Smartphone Sales
2:26 - New Game Plan
5:54 - Cheaper Accessories
7:31 - Competitive Services
8:28 - Outrageous Pricing Explained
9:31 - Apple’s Master Plan

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Видео How Apple Has Been Subtly Slashing Prices канала Logically Answered