The Amazon Search Data Most Sellers Never Look At!

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*Episode Summary:*

In this insightful episode, Isaac Kuhlman unveils the power of Amazon's Brand Analytics and how sellers can leverage it to supercharge their business. Isaac highlights a frequently overlooked tool—search term analytics—and explains how sellers can access the exact search terms that customers use before purchasing their products.

He goes on to reveal methods for tapping into these analytics to discover profitable keywords, identify wasteful ad spending, and enhance sales performance—all without the need for additional software. Isaac's strategic guidance promises to arm Amazon sellers with the data necessary to scale efficiently by focusing on what's working best organically.

Navigating your Amazon FBA business with precision and data-driven decision-making is at the core of this discussion. Isaac Kuhlman provides a blueprint for interpreting search term performance to differentiate between converting and non-converting keywords. He explains how sellers can optimize their pay-per-click (PPC) performance and enhance organic rankings.

The episode also discusses a compelling strategy to regain lost sales by comparing historical data and analyzing keyword search trends over different periods. Isaac’s expertise uncovers how Amazon's free tools can significantly impact your business’s success, focusing on critical aspects like conversion rates and brand share.

*Key Takeaways:*

* Amazon's Brand Analytics provides valuable insights directly from Amazon, including the search terms customers use before buying products.
* Using search query performance data, sellers can discover keyword trends, drive more sales, and reduce inefficient ad spending.
* Historical keyword data can shine a light on changes in search trends, helping sellers recover or boost seasonal sales.
* Sellers can achieve higher conversion rates and improve listings by employing strategic optimizations based on analyzed keyword data.
* Consistent analysis of Brand Analytics allows for informed decision-making, addressing performance dips by refocusing on relevant, high-performing keywords.
*Notable Quotes:*

* "This isn't theory, this is your own data straight from Amazon. And when you know how to read it, you'll discover hidden keyword opportunities."
* "What you actually should be doing if you're currently selling on Amazon is go to your search query performance because there's a lot of great information in here."
* "The one thing I ever asked Amazon to ever show us was what keywords am I getting sales for?"
* "If you're not even looking at this, you're losing out on a lot of insights."
* "You can kind of look through here and obviously the more related stuff, the more relevant stuff is going to have a bigger brand share."

*Resources:*

Amazon FBA Strategies Playlist - https://www.youtube.com/playlist?list=PLJx368lLgqkXIyj3Fm6KzLGDMMOHMeIfz
Learn more about working together here - https://originalamazon.coach/lets-get-to-work/

*Timeline:*

0:00 Unlocking Amazon's Search Term Analytics for Brand Growth
2:44 Optimizing Sales Through Keyword Analysis and Conversion Rates
9:05 Optimizing Data Sheets for Improved Sales Performance
9:54 Analyzing Keyword Trends and Sales Performance Over Two Years
13:54 Refocusing Keywords to Boost Sales and Improve Listings
14:45 Boosting Amazon FBA Success with Strategic Resources and AI
*Related Searches:*

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Видео The Amazon Search Data Most Sellers Never Look At! канала The Original Amazon Coach