AI Is Changing How People Get Info About Their Super

While the adoption of GenAI tools is not yet popular amongst members in the superannuation industry, its value exists in addressing simple and quick member enquiries.

About 1 in 3 Australians aged 45 years and over who uses GenAI, are using it to ask superannuation and retirement related questions, with a quarter using it in the past three months.

Amongst those who have used GenAI for superannuation and retirement related questions, 60% found it more useful than their fund’s website. This suggests that GenAI information is more effective in resolving member's questions and enquiries compared to existing digital channels.

Members who found the information from GenAI more useful, mostly use it for quick answers, exploring options, and seeking further explanation on complex topics. This highlights an opportunity for funds to leverage GenAI in addressing simple, everyday enquiries, providing members with more accessible and convenient ways to find the information they need.

The question for funds is no longer whether GenAI has a role in superannuation, but how to introduce it in a way that demonstrates its value to members.

For more insights, become a member of the CoreData community: https://poe-au.coredata.com.au/

Видео AI Is Changing How People Get Info About Their Super канала CoreData