What if we thought about our problems differently?
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Adam Morgan, Author and Founder, eatbigfish, spoke at the 2015 Global Leadership Summit, which explored the future of business. The event took place 23 June 2015.
Adam is the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international bestseller that introduced the concept of challenger brands to the world of marketing. His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world. He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi. His latest book A Beautiful Constraint: How to Transform Your Limitations Into Advantages, And Why It’s Everyone’s Business has just been published by John Wiley.
Learn more about the Global Leadership Summit: http://gls.london.edu
Видео What if we thought about our problems differently? канала London Business School
Follow on Twitter: http://twitter.com/lbs
Adam Morgan, Author and Founder, eatbigfish, spoke at the 2015 Global Leadership Summit, which explored the future of business. The event took place 23 June 2015.
Adam is the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international bestseller that introduced the concept of challenger brands to the world of marketing. His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world. He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi. His latest book A Beautiful Constraint: How to Transform Your Limitations Into Advantages, And Why It’s Everyone’s Business has just been published by John Wiley.
Learn more about the Global Leadership Summit: http://gls.london.edu
Видео What if we thought about our problems differently? канала London Business School
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