How art can influence the way in which business impacts humanity | London Business School

“It’s people who make the stories that reasonate more than data. It’s one thing to show pie charts, it’s another to show a picture.”
Find out how visual narrative helps businesses, showing the power of sustainability in their brands by engaging with customers emotionally through what they see.
Hear how one photo raised an incredible 53 million dollars to help the silver back gorilla and how another series of portraits of people with bi-polar revealed a surprising connection to first year university students in the USA.

The event at London Business School was chaired by Ioannis Ioannou, Associate Professor of Strategy and Entrepreneurship, with speakers Aidan Sullivan, CEO of Verbatim Agency, Edmund Le Brun Co-founder, Ishkar and
Hans Rietveld, Director of Global Access & Marketing, Malaria Initiative at Novartis AG.

Find out more about LBS Photography Awards: http://bit.ly/2tzkrdf

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