What Seth Godin Thinks About the State of Social Media

Seth Godin, author of This Is Marketing, joins the Social Pros Podcast to discuss the state of social marketing and the importance of consistency.
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Be Consistent!
It is often said that authenticity is the key when it comes to social marketing. Overall this is true—your brand should certainly be authentic to who you are. Your stories and content should be authentic.

On a day-to-day level, however, the most important thing is consistency, according to This Is Marketing author Seth Godin. A certain level of informality and frankness in social marketing can be endearing to your customers if it is consistent with your brand. If your various social channels and pieces of content don’t line up, this will create distrust with your customers.

Whatever your brand aesthetic may be, consistency in tone, voice, and style is crucial in building trust and keeping your audience coming back for more.

In This Episode
05:42 – Why marketing still matters.
06:50 – Why marketing and advertising are not the same thing.
11:01 – Why social media success is about having a noteworthy product, not a noteworthy post.
16:41 – How clickbait earns distrust and ultimately loses customers.
20:46 – Why consistency is more valuable than authenticity.
28:06 – How to market to people’s beliefs.
29:20 – Why “want” and customer experience are greater than “need” in first world marketing.

Видео What Seth Godin Thinks About the State of Social Media канала Jay Baer