Competitor Bidding. Should You Bid on Your Competitors' Keywords?

Competitor bidding can be a good strategy, but only in certain scenarios. It also usually comes with a performance trade off compared to other keyword target categories. In this video, we'll discuss the pros and cons of competitor bidding and give some best practices if you decide to do it.

1:09 - What Does Competitor Bidding Look Like?
2:02 - Pros of Competitor Bidding
3:50 - Cons of Bidding on Competitor Terms
6:35 - Suggested Best Practices for Competitor Bidding with Examples

#competitorbidding #competitorkeywords #bidoncompetitorkeywords #paidsearch
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Видео Competitor Bidding. Should You Bid on Your Competitors' Keywords? канала Paid Media Pros