Google Ads Auction Insights Report

Google Ads Auction Insights is a report that will help you get a better idea of how your account compares to other accounts when appearing in the same ad auctions. There aren't a lot of metrics we can compare, but we still get valuable information from what data we do get. This video will show you were the Auction Insights report lives in Google Ads. We'll go over all of the available columns. Then we'll give a few examples of how to use this report to optimize your campaigns.

0:30 - How to Find the Auction Insights Report in Google Ads
1:16 - Metrics Available for the Auction Insights Report
2:25 - Impression Share Metrics in the Auction Insights Report
3:50 - Overlap Rate Definition
4:15 - Rundown of Outranking Share
4:39 - Auction Insights Stats for Shopping Campaigns
5:22 - Position Above Rate for Search Campaigns
5:45 - Top of Page and Absolute Top of Page Rate Metrics
6:02 - Reviewing Auction Insights Data & Suggested Analyses with Filters and Segments

#auctioninsights #googleadsauctioninsights #googleauctioninsightsauction insights

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Видео Google Ads Auction Insights Report канала Paid Media Pros