Struggling To Keep Up With Local SEO? Try This GMB Crash Course!

Google My Business Local SEO is incredibly important for small businesses. This video is a follow-up to last week's https://youtu.be/Cm7Vl3ygeE0 make sure you watch it before you follow this guide. Local SEO is really tricky if you don't fully understand it. We know as we were also in that situation a few years ago.

One of the most important factors of search engine optimization (SEO) is that every website should have a local presence. A local presence helps a website to be found in different categories and also helps improve the overall ranking of the website. local SEO is based on 55% of those signals you can optimize. That gives you the business owner a majority share in Google's algorithm! Additionally, 25% of that number is just from Google My Business alone! So let's take a look at how to do local SEO with Google My Business

This search engine optimization full course will remind you what you know and assumes you know a bit about Google SEO and GMB. This video will get you back up to speed

Consistency on all-out info and social media etc builds local trust and improves the strength of your branding.

Also, there are 2 other things that have dramatically changed for your customers in the last 5 years...
1. More than any other are using mobile
2. The phrase near me or nearest is rapidly growing in google trends year after year.

Try https://publer.io/Zanet for updating posts and social media

//TIMESTAMPS
0:00 Introduction to Google My Business Local SEO
0:45 What this Crash Course covers in part 2
1:55 Photos are a massive way to get traffic
2:20 Social media is a factor to consider
3:50 Regular update on Google My Business improves local SEO
6:05 Use free website in Google My Business
8:30 Service or Shop on Google Maps?
10:05 Concluding thoughts and summary

For accurate citations then I use this free Brightlocal tool https://shrsl.com/2kbp3
It helps with nap citations. Getting citations accurate can take time but these tools really help.
Accurate information in these directories gives you an authority in Google.
Again I stress Consistency on Yell, TripAdvisor Facebook, etc

Make sure your images are your own, useful to your customers, good quality
Of the product of a team of shopfront
Add images over regularly Consistency
If you're a hotel owner, clean tidy bedrooms
If a restaurant, great food
We know images are important as insights show it

Google wants accurate categories, so your primary category is so important

Google my business posts are also needed at least one or 2 each week. Focus on one keyword, focus on useful unique content, in effect its a mini news feed
I use publer: https://publer.io/Zanet

What works is content that helps build trust, authority and enables you to show your expertise

That's something else that google understands and is secretary judging you on, expertise authority trust eat

Keep checking your q and a,s, and your reviews reply professionally and update the best questions

Get directions is another important signal
On footers of email add the link

You can remove the address and cover an area.

(Questions in comments below)

Your phone is the way your visitors communicate
Install app
Then you can have people messaging you
Customers directly message you SMS, WhatsApp etc
This is googles main project

Google ads is another option to fast forward pay per click

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If you use Youtube videos for your business then don't forget to optimise them with this free tool https://www.tubebuddy.com/zanet from TubeBuddy

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Disclaimer: The views and opinions expressed in my videos and website are those of the author and do not necessarily reflect the official policy or position of Google. Any content or direction provided is of personal opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything.

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Видео Struggling To Keep Up With Local SEO? Try This GMB Crash Course! канала Zanet Design