The Business Portfolio Explained

The business portfolio of a company is defined as the collection of businesses and products that make up the company. You design this portfolio based on the company’s mission statement and objectives. Always remember that you have to see these things from the perspective of your company, not from the market’s perspective. The best-known portfolio-planning method is the now-classic Boston Consulting Group (BCG) approach. The growth-share matrix defines four types of SBUs. Everything about this and about business portfolio analysis in the video.

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