PESTEL Analysis EXPLAINED | B2U | Business To You

In this episode of Business To You, Lars talks about the PESTEL Analysis (formerly known as PEST factors) and how to use it properly. PESTEL is a framework that helps analyzing the Macro Environment of organizations and is often used when starting a new business or when entering a foreign market. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal factors. Together these factors form a great representation of the general external environment of a business.

More information:
https://www.business-to-you.com/scanning-the-environment-pestel-analysis/

Useful data websites for your PESTEL Analysis:
https://tradingeconomics.com/
https://data.worldbank.org/
https://data.oecd.org/
https://www.theglobaleconomy.com/

You might also like our video on Porter's Five Forces:
https://youtu.be/Dfp23xSqpdk

You might also like our video on the BCG Matrix:
https://youtu.be/gNR49lk5dS0

You might also like our video on the VRIO Framework:
https://youtu.be/SD8XJw_qeNI

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