Jay Z Explains Why He Doesn’t Do Endorsement Deals

Jay Z Explains Why He Doesn’t Do Endorsement Deals

Be careful who you rock with. 🙅🏽‍♂️

Are big features worth it?⁣
⁣
No.⁣
⁣
A partnership is worth it.⁣
⁣
With a partnership, there is no robbery in fair exchange.⁣
⁣
There are a few amount of artists who can really move the needle on a feature.⁣
⁣
And those people are going to want to $500,000 for a verse minimum.⁣
⁣
When you have a partnership, there is equal contribution.⁣
⁣
A big feature isn’t equal contribution.⁣
⁣
The marketing that comes from that is what you need.⁣
⁣
And you need to make sure they market the record.⁣
⁣
Put exactly what they need to do to market the record in your contract so you can hold them accountable.⁣
⁣
Brand deals and endorsement deals are the same way.⁣
⁣
You have to make sure the people you are associating yourself with align with your values.⁣
⁣
As an artist, you are the brand.⁣
⁣
If you align yourself with something you don’t believe in and/or agree with, you are connected to them forever.⁣
⁣
Jay-Z understands this.⁣
⁣
It’s why he’s selective with who he works with.⁣
⁣
Are you selective with who you work with?⁣
⁣
I wanna know ⁣
⁣
Comment in the comments. ⁣

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