Zoe and adidas S.E.E.D. Students Virtually Meet

Our Founder, Zoe Saldana, sat down with the inaugural class, Generation 2020, of the adidas S.E.E.D. program in NYC to discuss heritage, design, and the importance of diversity in today’s culture.

S.E.E.D. is two-year hands on design program strategically created to welcome new talent into the design pipeline. Their mission is to change the way the design industry looks, feels, and operates.

This conversation is presented by adidas NYC and adidas LA.

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Founded by Zoe Saldana, BESE's mission is to broaden and reshape the cultural narrative by shining light on the untold stories that reflect today’s America. We respect all identities and admire the people who have the courage to say, “this is who I am.”

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