Measuring Sponsorship Performance, Managing Controversy and Building Better Partnerships
Ricardo Fort, Founder of Sport by Fort Consulting and former Head of Global Sponsorship for Coca-Cola and Visa, discusses why brands must move away from vanity measures, the ability sponsors have—or don’t have—to influence properties, and which rightsholders are getting it right.
Видео Measuring Sponsorship Performance, Managing Controversy and Building Better Partnerships канала TicketManager
Видео Measuring Sponsorship Performance, Managing Controversy and Building Better Partnerships канала TicketManager
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Short Demo
How PwC Tracks Which Tickets Drive Business
How New Audiences Are Shaking Up Sports and Entertainment Marketing
Inside Coca-Cola’s Evolving Approach to Global Partnerships
Best Players in your Best Seats
Creating Monumental Opportunities in Sports Partnerships and Content
SpotlightTMS for Salesforce
The Game-Day Experience: What Will Change and What Will Stay (Almost) The Same
Leveraging Sponsorship Assets (short)
Sports Partnerships from All Sides: Nationwide’s Comprehensive Sports Marketing Strategy
A Conversation with the Godfather of Sponsorship Sales: Rob Prazmark
Understanding Who Your Fans Are and What They Are Worth
Not Table Stakes: The True Value of Partnership Rights and Benefits
Exploring Growth Opportunities for Sports Businesses and Their Partners
The Innovator
How Schools and Brands Are Navigating an Evolving College Sports Landscape
Zurich North America Has a Story to Tell
Why Flexibility and Creativity Are Keys to Successful Partnerships
Practical Applications of Sponsorship Research for Brands and Properties
Planning for the Unknown: One Leading Sports Organization’s Approach