Inside Coca-Cola’s Evolving Approach to Global Partnerships
Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships for The Coca-Cola Company takes a deep dive into the sponsorship leader’s strategy, execution and measurement of its worldwide partnerships, including sponsorship’s role in a complex organization, the impact of technology and negotiating flexibility into long-term deals.
Видео Inside Coca-Cola’s Evolving Approach to Global Partnerships канала TicketManager
Видео Inside Coca-Cola’s Evolving Approach to Global Partnerships канала TicketManager
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