Prioritizing Competitors in a Crowded Market | Competitive Enablement Show LIVE - Ep. 6

Senior Market Intelligence Manager at Postscript Mindy Regnell joins this month's edition of the Competitive Enablement Show Live to share her best practices on how she tiers and prioritizes competitors in a competitive market.

0:00 Introducing the Compete Network
7:43 First step in prioritizing competitors
14:29 Getting internal alignment on prioritization
18:10 How often you should prioritize competitors
23:02 Cleaning up your CRM data
29:22 Saying 'no' diplomatically
35:18 Organizing competitors into buckets
38:26 Mindy's theory on battlecards
41:11 Allocating compete resources to the right competitors
48:35 Setting tiger teams up for success
54:43 Dealing with lower-tier competitors

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