Enabling a Culture of Compete | The Competitive Enablement Show - Ep. 48

Adam is joined by CoachHub's Global Head of Sales Enablement Anthony Fritsch to talk about his time at Google, what's he's doing to enable sales in his current role, and how he breaks down silos across the org.

Check out the recap of the episode:
https://klue.com/podcast/anthony-fritsch-coachhub

Timestamps:
00:00 - Introduction
01:46 - Google's approach to sales enablement
04:36 - Enablement is about breaking down silos
07:24 - Building the compete brand at CoachHub
10:14 - The importance of onboarding in enablement
13:18 - Why compete lives in the enablement department at CoachHub
18:22 - Enabling customer success with intel
22:08 - How to enable different teams with different intel
25:30 - Getting leadership buy-in for your compete program
28:49 - How Anthony measures his team's success

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Host: Adam McQueen
Producer: Ben Ronald
Audio Editing: Josh Kilner
Post-Production: Grayson Ottenbreit

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Видео Enabling a Culture of Compete | The Competitive Enablement Show - Ep. 48 канала Klue