Stop Wasting Ad Spend on Google Ads: Fix Your Location Targeting

Google Ads default location targeting is a trap.⁠
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It targets:⁠
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“People in, regularly in, or who've shown interest in your locations.”⁠
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But if you only ship to one country, you’re wasting ad spend.⁠
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You’re reaching people who can’t buy with the "who've shown interest" part of the setting.

This can be people outline of your shipping countries.
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That’s driving up your CPA.⁠
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To fix it, In your location settings, select: ⁠
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“Presence: People in or regularly in your included locations.”⁠
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Now, you’re only reaching those who can actually purchase.

Видео Stop Wasting Ad Spend on Google Ads: Fix Your Location Targeting канала Josh Instone | Google Ads