Alissa Heinerscheid's New Role at LIV Golf: A Strategic Move or Risky Decision?
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
Looks like the Saudis shopped the Bud Light fire sale.
The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a corporate woke warrior and the controversial Saudi-backed sports league.
LIV is staying mum about its decision to hire former Anheuser-Busch VP Alissa Heinerscheid, who has been working at the league in a “Team Business Operations” role since September, according to her LinkedIn page.
Видео Alissa Heinerscheid's New Role at LIV Golf: A Strategic Move or Risky Decision? канала NY Pulse
Looks like the Saudis shopped the Bud Light fire sale.
The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a corporate woke warrior and the controversial Saudi-backed sports league.
LIV is staying mum about its decision to hire former Anheuser-Busch VP Alissa Heinerscheid, who has been working at the league in a “Team Business Operations” role since September, according to her LinkedIn page.
Видео Alissa Heinerscheid's New Role at LIV Golf: A Strategic Move or Risky Decision? канала NY Pulse
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13 апреля 2025 г. 22:25:16
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