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Annahar - Active Journalism (Case Study) | Campaign
Annahar - Active Journalism (Case Study) | Campaign
Through Active Journalism, a strategic philosophy, AnNahar moved from reporting events to catalyzing them. Four escalating campaigns reshaped Lebanon's politics, culture, and future: sacrificing a print edition to provide paper and ink for voting ballots, giving space to other newspapers within our own to protect freedom of press, creating an AI President in the absence of a human one, and authoring the nation's first unified history using our own headlines.
Result: 35% revenue growth, and proof that creativity strategically aligned with journalism over time can transform a nation.
Credits:
- Client: AnNahar
- Advertising Agency: Impact BBDO Dubai
- Production Company: Impact BBDO Beirut
Видео Annahar - Active Journalism (Case Study) | Campaign канала Campaign Unpacked
Through Active Journalism, a strategic philosophy, AnNahar moved from reporting events to catalyzing them. Four escalating campaigns reshaped Lebanon's politics, culture, and future: sacrificing a print edition to provide paper and ink for voting ballots, giving space to other newspapers within our own to protect freedom of press, creating an AI President in the absence of a human one, and authoring the nation's first unified history using our own headlines.
Result: 35% revenue growth, and proof that creativity strategically aligned with journalism over time can transform a nation.
Credits:
- Client: AnNahar
- Advertising Agency: Impact BBDO Dubai
- Production Company: Impact BBDO Beirut
Видео Annahar - Active Journalism (Case Study) | Campaign канала Campaign Unpacked
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22 мая 2026 г. 9:46:30
00:02:13
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