Why X Keeps Losing Money

Twitter has lost half its advertising revenue and is scrambling to make a profit. Elon Musk seems to be destroying his own website, from a daily view count to renaming the iconic and recognizable brand to “X”. Controversy is at an all-time high, and people have been signaling the death of Twitter since he took over in late 2022. Yet somehow, the company has achieved all-time high user counts. What’s going on here? Is Elon burning Twitter to the ground, or secretly a genius?

🎬 In this video, we will cover:

0:00 - Intro
0:32 - A Brief Look Back
2:31 - The Twitter Tidal Wave
5:25 - Rise of Competition
7:00 - Not What It Seems

📚 Sources:

[1] Engagement on Instagram's Threads Has Cratered
https://gizmodo.com/engagement-instagram-threads-falls-meta-blocks-vpn-eu-1850640519

[2] Instagram’s Threads Engagement Has Already Dropped off
https://petapixel.com/2023/07/14/instagrams-threads-engagement-has-already-dropped-off/

[3] Is Twitter Profitable?
https://businessmodelanalyst.com/is-twitter-profitable/

[4] Twitter loses nearly half advertising revenue since Elon Musk takeover
https://www.bbc.com/news/business-66217641

[5] Elon Musk’s Twitter: Everything you need to know
https://techcrunch.com/2023/07/18/elon-musk-twitter-everything-you-need-to-know/

[6] Elon Musk sues law firm that led fight to make him complete Twitter takeover
https://fortune.com/2023/07/07/elon-musk-sues-law-firm-that-led-fight-to-make-him-complete-twitter-takeover-and-charged-90-million/

[7] Inside Elon Musk’s cost-cutting drive at Twitter
https://arstechnica.com/tech-policy/2023/03/inside-elon-musks-cost-cutting-drive-at-twitter/

[8] Musk on hate speech, Twitter lay-offs and sleeping in the office
https://www.bbc.com/news/live/world-us-canada-65247272/page/2

[9] Twitter’s Re-Launching its Creator Subscription Program, with Lower Barriers for Entry
https://www.socialmediatoday.com/news/twitters-re-launching-its-creator-subscription-program-with-lower-barrier/647657/

[10] Threads 24 Hour Signups
https://techcrunch.com/2023/07/05/threads-passes-2-million-downloads-in-2-hours/

[11] Time spent on Social Media per day (2023)
https://www.broadbandsearch.net/blog/average-daily-time-on-social-media

[12] Twitter Becomes X: The Future Of The ‘Everything App’
https://www.searchenginejournal.com/twitter-becomes-x-everything-app/492381/#close

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Видео Why X Keeps Losing Money канала Dollar Stories