How Apple Secretly Drains Your Wallet

The Apple Vision Pro is one of the biggest technological leaps in history, but at $3500 most people will find it difficult to get their hands on one. This may sound like an oversight on Apple’s part, but this is actually a genius move. A decision that is a small piece of a much bigger strategy, that has allowed them to become so dominant, and outperform all their competitors. A strategy that Apple has been using on you, this whole time. This is how Apple has branded your brain (and drains your wallet).

🎬 In this video, we will cover:
0:00 - Intro
0:30 - VR Industry
2:10 - Apple’s Strategy
5:42 - Price Ladder
8:35 - Brand (and Vision Pro)

📚 Sources:
[1] An Analysis of Apple's Pricing Strategy
https://standrewseconomist.com/2021/11/17/slicing-the-apple-an-analysis-of-apples-pricing-strategy/

[2] Analyzing the Price Skimming Strategy for New Product Pricing
https://scientiairanica.sharif.edu/article_3449.html

[3] Apple's Pricing Strategy
http://www.aeunike.lecture.ub.ac.id/files/2012/04/Case-Kel.13.pdf

[4] Apple Pro Stand $1000
https://www.apple.com/shop/product/MWUG2LL/A/pro-stand

[5] Apple Vision Pro
https://www.apple.com/apple-vision-pro/

[6] iPhone 14 prices.
https://www.apple.com/nz/iphone-14/

[7] Steve Job’s Vision for the Vision Pro (2007)
https://twitter.com/LinusEkenstam/status/1669665345416601601

[8] Quantum strategy at apple inc
https://www.heracleous.org/uploads/1/1/2/9/11299865/quantum_strategy_-_org_dynamics.pdf

[9] What Is Apple’s Vision Pro Really For?
https://hbr.org/2023/06/what-is-apples-vision-pro-really-for

[10] When Did The First Apple Watch Come Out & How Much Was It?
https://screenrant.com/first-apple-watch-release-date-price-when-how-much/

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Видео How Apple Secretly Drains Your Wallet канала Dollar Stories