TEDxWarwick - John Kay - Obliquity: How Complex Goals Are Best Achieved Indirectly

John Kay is a leading economist and Visiting Professor of Economics at the London School of Economics, a Fellow of St John's College, Oxford. He is a Fellow of the British Academy, a Fellow of the Royal Society of Edinburgh, and a member of the Scottish Government's Council of Economic Advisers. He is a director of several public companies and contributes a weekly column to the Financial Times. He is the author of many books, including The Truth about Markets (2003) and The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry (2009). His latest book, Obliquity, was published by Profile Books in March 2010.

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