Doodle your dream: how a cocktail napkin will save the world | Theresa Rose | TEDxTemecula

When it comes to our ideas worth spreading, we never seem to run out of words to describe them. But what if the key to realizing those dreams was as simple as a doodle on a cocktail napkin? Theresa Rose, Brand and Business Crystallizer, shares the power of having cocktail napkin clarity for businesses, personal brands, and philanthropic organizations. The Picture Superiority Effect is the study of how visuals are more easily understood and remembered than words, and in a noisy, distracted world, our ideas have a much greater impact if we show and tell our brilliance, and not just sell it.

From psychology to thought leadership to military operations to entrepreneurship and beyond, contextual models are successfully used to clearly, concisely, and consistently deliver an essential framework for understanding.

Theresa invites us to use less words in order to deliver more insight so that our most valuable ideas are seen, understood, remembered, and most importantly, activated. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Видео Doodle your dream: how a cocktail napkin will save the world | Theresa Rose | TEDxTemecula канала TEDx Talks