Meet our refreshed branding

Meet our new logo and tagline! After more than a year of heartfelt consideration and planning, we’re thrilled to introduce you to our refreshed branding.

Our new logo and tagline reflect who we are today—welcoming, vibrant, modern—and unifies the breadth of our work. In addition to being a place for horticulture and beauty, the Garden leads pioneering plant conservation research, offers lifelong learning opportunities, and builds healthier communities through urban agriculture.

The logo is an abstract depiction of a flower, originally inspired by the center of a coneflower (Echinacea). The colors, reflecting hues found throughout the Garden, represent key programs and concepts. With three powerful words—Plants. People. Planet.—our tagline ties together plants, people, and planet, which are at the center of everything we do.

Learn more about our refreshed branding and how to join the celebration: https://www.chicagobotanic.org/brand.

Видео Meet our refreshed branding канала chicagobotanicgarden