Association of Medical Research Visual Abstract Display With Social Media Driven Site Traffic

Medical journals often use visual abstracts (VAs), “infographics” designed to graphically convey a study’s research question, methods, findings, and conclusions, to summarize and promote published research on social media. Studies suggest that VAs increase an article’s reach and engagement, mostly demonstrated for individual journals on Twitter.1-3 The JAMA Network, a family of 2 general medical and 11 specialty journals, began creating VAs for randomized clinical trials (RCTs) in 2018-2020 and publishing them online and in social media. This study examined the association of VAs with social media–driven site traffic and metrics.

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