these brands are LYING to you | greenwashing 101: uniqlo, zara, aritzia, shein, everlane, h&m

Why I don't support brands like Aritzia, Uniqlo, Aldo, Zara, or H&M when they launch "sustainable" lines. From priding themselves in being carbon neutral, to how much of your unwanted clothes they've helped "recycle", these fashion brands are greenwashing you:

More brands that posted on Earth Day about their sustainable collections, responsible materials, recycling programs, and how much they care about *sustainability* but in reality are exploiting garment workers and our planet: Anthropologie, Adidas, Urban Outfitters, Nike, Shein, Asos, Missguided, Arket, Monki, COS, Oak + Fort, Boohoo, Primark, Topshop, Mango, GAP, Pretty Little Thing, Nasty Gal, Massimo Dutti, Everlane

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TIMESTAMPS //
00:00 Intro
00:12 Fast fashion brands will never be sustainable
00:33 Uniqlo
02:05 Aritzia
03:02 Can't buy our way into sustainability
04:13 Aldo
05:08 Zara
06:52 H&M
09:00 We are more than consumers
09:57 Final thoughts

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All donations will support future research-intensive videos like this one and help keep this content accessible and public: https://bit.ly/supportinspiroue

WATCH //
the fashion supply chain: https://youtu.be/qpZDUwf3xeA
sustainability buzzwords & greenwashing tactics: https://youtu.be/PGN_6qSU928
fashion waste crisis: https://youtu.be/L0w95omsMGE
fashion's exploitation of people and our planet: https://youtu.be/pnSIWK7LNjA
how to sustainably build your wardrobe: https://youtu.be/0Siej4XdH9Q
brands I no longer support: https://youtu.be/xivXEnROGmM
why you shouldn't buy everlane: https://youtu.be/XSxCHivq8-U

SOURCES //
https://payupfashion.com/
https://www.popdust.com/earth-day-greenwashing-2652663175.html

H&M:
https://www.macleans.ca/economy/what-really-happens-to-the-clothes-you-donate/
https://www.harpersbazaar.com/uk/fashion/fashion-news/a36091881/maisie-williams-hm-global-sustainability-ambassador/
https://wellmadeclothes.com/articles/FastFashionsDirtyLittleSecret/

Uniqlo:
https://www.uniqlo.com/en/sustainability/
https://cleanclothes.org/news/2020/uniqlo-and-the-women-owed-55-million
https://www.businessoffashion.com/news/retail/uniqlo-outpaces-zara-as-the-worlds-most-valuable-apparel-brand

Aritzia:
https://directory.goodonyou.eco/brand/aritzia
https://www.aritzia.com/en/aritzia/corporate-responsibility/sustainability.html
https://www.huffingtonpost.ca/entry/aritzia-black-employees-racism_ca_5ed5672fc5b66a1b4ba8c47f
https://www.aritzia.com/en/aritzia/real-change-starts-from-within.html

Aldo:
https://www.aldoshoes.com/ca/en/inspiration/planet/initiatives/climate-neutral-reducing-impact-on-climate-change
https://www.aldoshoes.com/ca/en/aldo-sustainability

Zara:
https://www.zara.com/ca/en/sustainability-mkt1449.html?v1=1686135

WHAT I'M WEARING //
Thrifted shirt and trousers

ABOUT ME //
Hi! My name is Cynthia and I'm based in KW, Canada! I make videos about sustainable and ethical fashion, conscious consumption, self care, vlogs, etc. Thanks for stopping by and I hope you enjoy!

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MUSIC //
Music by ninjoi. - Where Do I Go - https://thmatc.co/?l=0DFCD92C

#sustainablefashion #greenwashing #payup

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