How did Uniqlo get so popular?

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Uniqlo (Fast Retailing), a Japanese clothing brand, is now the 3rd largest clothing retailer in the world, after H&M and Zara (Inditex). But it kind of came out of nowhere. I recently noticed that even I sleep in a Uniqlo Airism t-shirt every night.

In this video, I take a deep dive into Uniqlo's history, branding, style, and management style that led to their rise. I touch on topics like:

1) Who is their founder-CEO Tadashi Yanai?
2) How did Uniqlo get started?
3) Why does Uniqlo appeal to so many people?
4) How does Uniqlo have such high-quality while staying low-priced?
5) How does HeatTech keep you warm?

Our videos are 100% unbiased. We pay for all of the clothing with our own money. We don't receive ANY affiliate commissions, and we are NOT sponsored in any way by any of the brands we mention.

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The History of Indigo Dye
https://www.youtube.com/watch?v=Rx7lwq9zhTk

Uniqlo
https://www.uniqlo.com/

Видео How did Uniqlo get so popular? канала Merit Store