Tim Reeve: Cultural Branding and the Creative Economy - the V&A in China

Tim Reeve emphasises the potential of cultural brands to be powerful, resilient and flexible when it comes to new policy landscapes. Through the partnership between the V&A and the China Merchants Group he exemplifies what can be achieved through unconventional brand partnerships and a clear sense of collective ambition and of shared risks and rewards. Reeve is Deputy Director and Chief Operating Officer of the Victoria and Albert Museum.

Видео Tim Reeve: Cultural Branding and the Creative Economy - the V&A in China канала ifa Institut für Auslandsbeziehungen