How to Build an Executive Following on LinkedIn

Some say LinkedIn is "social media" with a derisive sneer and disregard. It's as though they don't think that serious business people, leaders, technical folks or anyone serious from an industrial company would use it.

That's a huge mistake.

LinkedIn offers executives a massive opportunity to help tell their story, share their strategy, introduce their company and more.

It takes a bit of time. Certainly takes some vision and commitment.

But it's entirely feasible. And it works as Peter Caputa explains in this video.

Not sure? Check out the number of serious business executives that work LinkedIn consistently. You can see the strategy reflected in precise and consistent tactical execution. They're not doing it for entertainment. They're doing it because it's creating business value.

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Видео How to Build an Executive Following on LinkedIn канала Ed Marsh