How to Build New Products by Google Product Manager

Product Management Event in San Francisco about Building Products for Emerging Markets.
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Google's "Next Billion Users" effort aims to build better Google products for emerging markets. It does so by adapting current products to better fit the needs & environment of these users, and by building new products from the ground up specifically tailored for users in such markets.

Building products for cultures and people that are very different from your surroundings is a complex task. It requires deep research efforts and a highly structured way of solving product questions. Joris explained how Google's product teams solve these types of problems.

Joris van Mens is a Product Manager at Google, where he is focused on building new technology for users in emerging markets. He holds an MSc. in Economics from the University of Amsterdam and studies Artificial Intelligence at Stanford in his spare time.

Chapter 1 3:05 What the talk is about
Chapter 2 7:55 What has Google learned about emerging markets?
Chapter 3 15:30 Advice from Google on how to remove download barriers
Chapter 4 19:15 Google solutions for when there's not enough connection
Chapter 5 25:35 Taking different languages into consideration
Chapter 6 39:50 Research: get out there
Chapter 7 42:10 Research: Field interviews
Chapter 8 46:45 Research: Get recruited participants
Chapter 9 1:03:42 Research: Immerse
Chapter 10 1:05:30 Questions from the audience
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Product School is the world’s first tech business school. We offer certified Product Management, Coding, and Data courses; our instructors are real-world managers working at top tech companies such as Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, and Netflix.

Our classes are part-time, designed to fit into your work schedule, and the campuses are located in Silicon Valley, San Francisco, New York, Orange County and Los Angeles.

Product leaders from local top tech companies visit Product School campuses each week. Through lectures, panel discussions, and a variety of other forums, the world’s top product managers visit Product School to provide invaluable real-world insights into critical management issues.

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