Shopify Releasit COD Form Data Layer Setup using GTM (Complete Guide)

This video shows a real client tracking implementation where I successfully configured the 𝗥𝗲𝗹𝗲𝗮𝘀𝗶𝘁 𝗖𝗢𝗗 𝗙𝗼𝗿𝗺 𝗗𝗮𝘁𝗮 𝗟𝗮𝘆𝗲𝗿 using 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗚𝗧𝗠) to send accurate product data and user information across multiple advertising and analytics platforms.

By default, Cash on Delivery (COD) apps like the Releasit COD Form bypass Shopify’s default checkout pages, which completely breaks your conversion tracking. In this step-by-step tutorial, I will show you how to enable a customized, 100% accurate data layer that triggers the exact same tags, triggers, and variables for both your Releasit COD pop-up and the Shopify default checkout page.

We test everything live in GTM 𝗧𝗮𝗴 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 and Server-Side Containers to ensure seamless event tracking, deduplication, and better ad optimization.

🚀 𝗜𝗻 𝘁𝗵𝗶𝘀 video, I shared:
✔ Real client Releasit COD form tracking implementation
✔ Setting up a universal data layer for both COD forms and Shopify standard checkout
✔ Tracking key eCommerce events: 𝗣𝗮𝗴𝗲𝗩𝗶𝗲𝘄, 𝗩𝗶𝗲𝘄 𝗖𝗼𝗻𝘁𝗲𝗻𝘁, 𝗕𝗲𝗴𝗶𝗻 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁, and 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲
✔ Sending accurate 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗮𝘁𝗮, 𝘂𝘀𝗲𝗿 𝗱𝗮𝘁𝗮 (First Name, Phone Number, City, Country), 𝗰𝘂𝗿𝗿𝗲𝗻𝗰𝘆, and 𝘃𝗮𝗹𝘂𝗲 dynamically
✔ Testing events in GTM 𝗧𝗮𝗴 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁, 𝗚𝗔𝟰 𝗗𝗲𝗯𝘂𝗴𝗩𝗶𝗲𝘄, and 𝗠𝗲𝘁𝗮 𝗘𝘃𝗲𝗻𝘁𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿
✔ 𝗠𝗲𝘁𝗮 𝗣𝗶𝘅𝗲𝗹 + 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗔P𝗜 (𝗖𝗔P𝗜) server-side validation for COD purchases
✔ Fixing missing conversion data to instantly boost your ROAS

🎯 𝗪𝗵𝘆 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲 tracking is important:
When users fill out a pop-up COD form and click the order button, standard tracking codes fail to capture the data. By enabling this custom data layer, ad platforms like 𝗠𝗲𝘁𝗮, 𝗧𝗶𝗸𝗧𝗼𝗸, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, Pinterest, and 𝗚𝗔𝟰 can dynamically read user and product parameters. This allows algorithms to optimize campaigns properly, build better lookalike audiences, reduce wasted ad spend, and scale your sales.

⚠️ 𝗜𝗳 𝘆𝗼𝘂 are facing issues like:
❌ Missing 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 events from Releasit COD Form
❌ Broken 𝗕𝗲𝗴𝗶𝗻 𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 tracking on pop-ups
❌ Low 𝗘𝘃𝗲𝗻𝘁 𝗠𝗮𝘁𝗰𝗵 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 on Meta Events Manager
❌ Missing customer phone numbers or locations in server data
❌ Data mismatch between Shopify backend and ad platforms
❌ Tracking working for standard checkout but failing for COD orders

Then this video will help you fix your tracking data and get 100% accurate reporting.

💼 𝗜 𝗵𝗲𝗹𝗽 businesses with:
✔ 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 / 𝗠𝗲𝘁𝗮 𝗣𝗶𝘅𝗲𝗹 𝗦𝗲𝘁𝘂𝗽
✔ 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗔𝗣𝗜 (𝗖𝗔𝗣𝗜)
✔ 𝗧𝗶𝗸𝗧𝗼𝗸 𝗣𝗶𝘅𝗲𝗹 + 𝗘𝘃𝗲𝗻𝘁𝘀 𝗔P𝗜
✔ 𝗦𝗲𝗿𝘃𝗲𝗿-𝗦𝗶𝗱𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴
✔ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗚𝗧𝗠)
✔ 𝗚𝗔𝟰 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴
✔ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴
✔ 𝗦𝘁𝗮𝗽𝗲.𝗶𝗼 𝗦𝗲𝗿𝘃𝗲𝗿 𝗦𝗶𝗱𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴
✔ 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗮𝗻𝗱 𝗪𝗼𝗼𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴
✔ 𝗟𝗲𝗮𝗱 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 & 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀

📞 𝗖𝗼𝗻𝘁𝗮𝗰𝘁 𝗠𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗹𝘆

𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽:
https://wa.me/8801614984106
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https://mail.google.com/mail/?view=cm&fs=1&to=proalamin906@gmail.com
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https://calendly.com/prodatatrack/30-minutes-consultation

🌐 𝗦𝘁𝗮𝘆 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱

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#ReleasitCOD #CODTracking #ShopifyTracking #GoogleTagManager #MetaCAPI #ConversionAPI #ServerSideTracking #GA4Ecommerce #GTM #DataLayer #CashOnDelivery #MetaPixel #ShopifyCOD #DigitalMarketing #PerformanceMarketing

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