Alexandra Facing this problem - duplication of the purchase event

Alexandra said : Does anyone know how to fix this?
Meta is registering more sales than the actual sales on Shopify, and Meta blames Shopify, and Shopify blames Meta, but neither of them has given me a solution.
In this video, I will show you how to fix the Purchase Event Duplication issue between Shopify and Meta Ads.

Many advertisers face a problem where Meta Ads Manager shows more sales than the actual Shopify sales. This usually happens because Facebook Pixel and Conversion API (CAPI) send duplicate Purchase events.

In this tutorial, you will learn how to properly configure Browser + Server events and fix event deduplication using the correct Event ID setup.

After watching this video, you will be able to solve the problem where Meta counts the same purchase twice and improve your Event Match Quality and tracking accuracy.

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