How we created Ayurveda Revolution | Acharya BalKrishna | TEDxChandigarh

Acharya Balkrishna wanted to change the health of billions of people. He changed the rules of marketing, growth, product development and went on to the build the fastest growing FMCG of India. This story will blow your mind. Acharya Balkrishna is the founder of Patanjali Products - पतंजलि उत्पाद- the fastest growing FMCG company in India. Acharyaji is a versatile genius and a multi-faceted personality whose great knowledge of Ayurveda has turned the ancient practice of YOGA into a multi-billion dollar industry and put YOGA on the global stage.

Honored by the Prime Minister of India, Mr. Narendra Modi as an "Ayurveda expert", Acharyaji has published more than 41 research articles in both National and International journals and has 31 patent rights. As the head of the medical institutions functioning under the aegis of Patanjali Yogpeeth, Acharyaji focused on the research and development of Ayurveda to make it successful with the modern medical science.

With a multi-crore business in hand, of which he holds a 94% stake, Acharyaji still doesn't take home a single penny as salary. Instead, he devotes his time practicing YOGA and overseeing the titanic rise of India's 2nd largest FMCG brand- Patanjali. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Видео How we created Ayurveda Revolution | Acharya BalKrishna | TEDxChandigarh канала TEDx Talks