How to grow your Email List with Exit Intent Popups!

📧 Join Email Newsletter: https://nathaston.beehiiv.com/subscribe
📸 Instagram: https://instagram.com/nathastondigital In 2020, most people are focused on innovative methods for growing their business - if it doesn’t have Machine Learning Models, Personalization, Artificial Intelligence Optimization a lot of people think it can’t compete.

Really, you couldn’t be more wrong. Often, going back to basics is an excellent strategy. So today, I wanted to talk about Email Automation, and in particular - How to grow your mailing list!

You should be familiar with Pop-ups, Newsletter Signups, Opt-Ins and Lead Magnets (These are just Marketing Terms for Website Pop-ups that incentivize a user to hand over their email address). By adding these tools to your website, you can automatically turn anonymous website visitors (who aren’t ready to convert into customers) into Engaged Newsletter Subscribers. Which means you’ll be able to

- Offer Discount Codes & Special Promotions to the visitor
- Sell different products (that better suit the customers needs)
- Have a community of users for upcoming product launches

To put it very simply, more emails = more $$$.

So Email Acquisition should be a part of your Marketing Strategy! It’s a solid acquisition channel, cheap, scalable and your target market is (almost) guaranteed to be using email.

Previously, it could be quite expensive to do email automation, which would be my only negative point. But, that can now be solved via Amazon SES who offer 60,000 emails sends per day for free: https://www.youtube.com/watch?v=SrofigD7cQY

You can also build out your own Email Automation using Gmail by following this video: https://www.youtube.com/watch?v=ixV0IzkZFp8

or you could also go ahead and use a tool like Mautic, which is an email source Email Automation Builder (but you will need to plugin an email sender like SendGrid, Mailchimp, Gmail etc): https://www.youtube.com/watch?v=nhmPAaZbbyY&t=105s

You can completely automate this process, and provide your email automation with consistent, fresh leads by using Email Collection Pop-ups and automatically syncing over to the email automation of your choice.

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Thank you for watching, as always if you have any questions please feel free to comment below!

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