Designers Should Not Study Design | 設計師不應該學設計 | Edward Chiang | TEDxNeihu

“Life is a design project. Living is a design process.
Every choice, every undertaking is done with the goal to pursuit better result, endlessly demanding improvement. The more we obtain from life, the more value we can create. ”
 
Edward Chiang is the founder of CYD Innovation Ltd, co- founder of JIA Inc. and DEM Inc., ascribes to value creation and design thinking. Having designed and created new innovations for several world class brands, Edward has developed a new solution for design thinking called [REdefine]. REdefine seeks to use different execution methods to outperform original expectations, increasing the quality of life. Edward is passionate about REdefine as well as to promote Chinese culture and innovation to achieve a brighter future.
 
At TEDxNeihu, Edward will tell us three stories from his life to challenge the idea that Designers Should Not Learn Design.
蔣友常，常言道創意有限公司創辦人、JIA Inc.品家家品聯合創始人、橙果設計公司共同創辦人、巨大機械股份有限公司（捷安特/Liv/Cadex）美學中心設計總監。擅長串連式的思考邏輯，長年累積並發展出對於品牌、設計、價值創造等獨特的專業，工具與方法，在創意的產業中達到卓越的成就。透過設計與創意服務，在現有的發展軌跡上重釋（REdefine）並提供創新的Solution，用不同的方法超越預期並不斷的提升生活的品質。為華人文化及產業創造更美好的體驗，成就出有願景的未來。

生命，是一個設計專案；生活，是一個設計過程。從生活中累積越多養份，設計就能創造更大的價值。生活就是設計，每一個決定，每一個過程，對為了有更好的結果，精益求精。Enrich your capabilities， enrich your experience，enrich your curiosity。

以他自身的人生經驗的體悟，用他的設計生涯作為腳本，蔣友常告訴聽眾從「設計/Design」到「創新/Innovation」再到「創意/Creativity」的三階段故事，每階段學習與成長都造就了今天的他。 Edward Chiang is the founder of CYD Innovation Ltd, co- founder of JIA Inc. and DEM Inc., ascribes to value creation and design thinking. Having designed and created new innovations for several world class brands, Edward has developed a new solution for design thinking called [REdefine]. REdefine seeks to use different execution methods to outperform original expectations, increasing the quality of life. Edward is passionate about REdefine as well as to promote Chinese culture and innovation to achieve a brighter future. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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