Resource Revolution: Meet the car of the (near) future

"The standard automobile is utilized less than 4 percent of the time. The economics become quite interesting when you can begin to get that utilization even up to 10 percent of the time—no less 20 percent or 30 percent of the time, which Zipcar and others are able to do."

By combining information technology with industrial technology, as well as through harnessing materials science and biotechnology, innovators are showing that it is possible to produce more with less and to access resources at far lower costs. In this video excerpt, former McKinsey director Stefan Heck and director Matt Rogers, coauthors of the new book "Resource Revolution: How to Capture the Biggest Business Opportunity in a Century," focus on how electric battery and pervasive technology are shaping the future of cars and driving.

Visit our site to find an edited transcript of this and other #ResourceRev video interviews with our experts and an excerpt of their new book: http://bit.ly/McKResourceRevolution.

Видео Resource Revolution: Meet the car of the (near) future канала McKinsey & Company