Evidence for Change Podcast Ep1 Reframing Medicine Value - Efficacy, Safety and Patient Experience

Years are dedicated to proving medication safety and efficacy. But far less time to optimizing the patient's treatment experience. All are critical to achieving positive outcomes.
In the first Evidence for Change podcast discussion, we discuss how even even the most effective medicine can underdeliver if it doesn’t fit real lives — beliefs, routines, barriers, and the day‑to‑day impact of managing a condition.
With our guest Professor John Weinman, we explore how a behavioural science-led approach can transform the patient journey and outcomes.
Watch or listen to the full episode: https://youtu.be/qq4vK2x4Nho?si=xn060QxdATxb8NFU

Видео Evidence for Change Podcast Ep1 Reframing Medicine Value - Efficacy, Safety and Patient Experience канала Atlantis Health