Episode 1: The Adherence Evidence We Know — and the System & Pharma Change We Need

Despite decades of evidence, non adherence to medicines remains a challenge in healthcare. In this first episode of the Evidence for Change Podcast, we explore what 20+ years of adherence evidence has taught us . We discuss why traditional approaches often fall short but also where behavioral science makes a practical difference in the design of effective adherence support with real world examples.

0:00 Introduction: Welcome to the Evidence–Execution Gap. Why great science doesn’t automatically change care.

3:28 Chapter 1 The Drug Works. The System Doesn’t (Yet). The overlooked patient experience gap.

11:45 Chapter 2: Everyone Else’s Patients. Why clinicians underestimate nonadherence in their own care.

18:04 Chapter 3: Rethinking Pharma’s Role. From medicine supplier to treatment experience partner.

21:11 Chapter 4: Designing for Real Behaviour. Solutions that work because they’re built for humans.

28:24 Chapter 5: Scaling What We Already Know. Why proven solutions still struggle to spread.

30:53 Chapter 6: The Magic Wand Question. What would actually change the system — fast.

See full episode page: https://resources.atlantishealth.com/evidence-for-change-podcast-behavioral-science.-commercial-answers

Видео Episode 1: The Adherence Evidence We Know — and the System & Pharma Change We Need канала Atlantis Health