LONGCHAMP Très Paris | SS21 collection presentation

An ode to Parisian femininity,

For its 2021 Spring & Summer collection, Longchamp was inspired by the one-of-a-kind energy of the Parisian woman. The brand's moodboard shines the spotlight on Paris, the city where the company was founded, as well as on the work of James Turrel and some unique pieces by artists Louise Bourgeois and Carol Rama. The metallic effects and bright colors of several of the collection's bags and looks were directly inspired by the painter from California, while the coral and rusty orange pinks were taken straight from the paintings of the two female artists.

The collection pays tribute to the casual and playfully Parisian woman with audacious macramé on many of the skirts, tops, and shirt fronts and a net style print on both ready-to-wear items and some bags and accessories. It also features a number of romantic looks designed with dazzling English embroidery.

Discover the collection: https://www.longchamp.com/en/en/longchamp-tresparis

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