LONGCHAMP X Emotionally Unavailable | Collaboration - Jade

LONGCHAMP X Emotionally Unavailable, the audacious new collaboration.

EU were inspired by Longchamp’s iconic Le Pliage®, not only for its unique cross-gender, cross-generational appeal, but also for its unlimited potential for artistic reinterpretations. They bring their signature offbeat humour to the collaboration in the form of a play on the Longchamp name: “Been a CHAMP a LONG time”. The line hints at the design duo’s inspiration, which is the mind-set of the champion boxer, who fights on even when he’s down. However, their wider message – that, with the same mind-set, we can all be champions in life – also echoes the optimistic, dynamic attitude of Longchamp. Boldly emblazoned in white on the black Le Pliage® bags, this slogan is accompanied by the tongue-in-cheek “Professional Heartbreaker”, a nod to EU’s cult bleeding heart logo.

Discover the show: http://bit.ly/LongchampXEU

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Видео LONGCHAMP X Emotionally Unavailable | Collaboration - Jade канала Longchamp