How to Translate Strategy to Design

Chris Do and Jose Caballer share how they translate strategy into visual design. Learn how to scaffold towards a solution with your client. Learn the framework (or process) Chris uses to translate your, and your clients ideas into a strategy that makes it easy to write copy, create adds, logos, choose colors, designs, etc. that are aligned with your, and your clients shared goals. Chris reminds us that there is no original work, everything is a copy or modification of another idea. Everyone uses references to inspire their designs, stand on the shoulders of giants.
They each share examples of their process and links to more examples are below.
A can't miss episode!

Tell us what you think in the comments.

Annotations
--
03:08 Ask Who Am I Designing It For?
05:02 What's the goal of this project? Create a list.
07:23 The 3 basic methods of strategy.
07:53 Commit to words to remove the ether and make tangible goals.
09:16 Q: How do you create your strategy on paper (for your client)?
10:50 Translate visual words into moodboards /stylescapes.
13:11 The best way is to take gradual collaborative steps toward design.
15:00 Conceptualize the voice
16:14 Designers should look at other work so that their own looks unique.
16:40 There is no such thing as original work.
17:42 I use the collective designs as a support to infuse my voice into design.
20:59 Contextualize brand voice while considering both customer and client values.
23:50 The strategy building framework
26:27 How much do you ask clients to collaborate, and how much do you let meetings flow.
30:10 Color Theory to match with your brand attributes.

Links Discussed in This Episode:
Color Theory - Brand Attribute Matching: http://changingminds.org/disciplines/communication/color_effect.htm

Free Strategy Videos:

Alignment: http://youtu.be/uOeIG_WDesw
Defining the Brand Pt1: http://youtu.be/e916gMCWVKI

Everything is a Remix:
https://vimeo.com/14912890

👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP

Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd

—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL

BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books

Kits & Proposals:
https://goo.gl/mSjuWQ

Visit our website:
https://www.thefutur.com

FREE resources:
https://goo.gl/Qh6gHr

Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur

—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA

—
OUR AFFILIATE LINKS
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Skillshare: https://goo.gl/YCo2uT
Amazon: http://bit.ly/thefuturishere
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
Epidemic Sound: http://share.epidemicsound.com/thefutur
Bring Your Own Laptop Tutorials: byol.me/thefutur

By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

—
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/Jose Caballer: http://bit.ly/josecaballerTwitter
Chris Do: http://bit.ly/theChrisDoTwitter

Purchase a CORE Kit: http://bit.ly/myskooltools

===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

Видео How to Translate Strategy to Design канала The Futur