Data Driven Step Change

We will use the music industry as an example of a step change. But, like other inventions, we can't unlearn the progress achieved through data-supported processes. Chris Anderson's "Long Tail" helps explain how robotic data-driven algorithms have replaced human to human marketing. Our data in the form of preferences provide signals to the recommendation engines that ultimately perform the marketing function to help us discover new and old music. And oh, by the way, our story has some rats in it!

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Видео Data Driven Step Change канала Paul Imre